Multimedia awareness campaigns have been launched to make energy conservation as part of the daily routine and habit of citizens. Larger issue of climate change and sustainability are linked to endeavours of BEE to make people aware of their responsibilities towards sustainable life. People are also made aware of the quality and standard issues of energy intensive appliances. As part of its mandate to promote energy efficiency and it conservation BEE undertakes multimedia awareness campaign to inculcate the habit of conservation and sustainability.
Exhibition, Radio spots/ jingles were broadcast on FM channels in all over India
156 episodes of BachatKeSitare were broadcast on AIR FM Gold.
